JUST ADD WATER
Wall Marks Gone in Seconds
Crayon, fingerprints and scuffs lift away with water alone. No sprays, no chemicals, no scrubbing.
PACK OF 4
One Eraser for Every Room
Kitchen, bathroom, walls, shoes and car interiors. Four erasers in every pack, so you can keep one wherever you need it.
MADE IN INDIA
Chemical-Free Cleaning
Premium melamine foam with no detergent, bleach or fragrance added. Water is the only thing you add.
Magic Eraser Cleaning Sponge — Just Add Water
Wet. Wipe. Clean. That’s the whole routine. No cleaning kit, no bottle of chemicals under the sink. Magic Primo is melamine foam — a micro-fine structure that lifts the marks a wet cloth only smears. Water activates it, and it does the work for you.
Easy · Quick · Chemical-free
Magic Primo Magic Eraser Cleaning Sponge – Pack of 4, Chemical-Free Melamine Foam
Original price was: ₹250.00.₹199.00Current price is: ₹199.00.How to Use a Magic Eraser Sponge
01 — Wet
Dip the eraser in water and squeeze out the excess. It should be damp, not dripping.
02 — Wipe
Rub the mark with light, even pressure. Let the foam do the work — pressing harder wears it out faster, it doesn’t clean better.
03 — Wipe Down
Go over the area with a dry cloth to pick up the residue. Done.
One Eraser. Every Room in the House.
One product instead of four half-used bottles under the sink.
Walls & Doors
Crayon, fingerprints, scuff marks and the grubby patches around switches and handles.
Kitchen
Counters, tiles, cabinet fronts, sink surrounds and the outside of appliances.
Bathroom
Soap scum on tiles, hard-water marks on taps and shower glass, grime in corners.
Shoes
White sneaker midsoles, rubber soles and canvas edges — the use Magic Primo is best known for.
Car Interiors
Dashboard, door panels, cup holders, steering column and plastic trim.
Office
Desks, laminate tabletops, whiteboard ghosting, chair bases and keyboard housings.
Magic Primo Magic Eraser Cleaning Sponge – Pack of 4, Chemical-Free Melamine Foam
Original price was: ₹250.00.₹199.00Current price is: ₹199.00.Where to Use It — and Where Not To
Melamine foam is a very fine abrasive. It cleans by lifting a microscopic layer — brilliant on marks, wrong for delicate finishes. When in doubt, test a hidden area first.
Safe On
Painted walls (matt and emulsion), ceramic tiles, laminate, uPVC, glass, stainless steel, hard plastic, rubber shoe soles, car interior plastics.
Test First On
Glossy or satin paint, powder-coated metal, coloured laminate, and anything you would be upset to dull. Rub a hidden corner and check.
Do Not Use On
Car exterior paint, polished wood, high-gloss finishes, non-stick cookware, screens and displays, leather.
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Frequently Asked Questions
No. Water alone activates the foam. Adding detergent doesn’t improve it and can leave a film.
Yes, on matt and emulsion paint. On glossy or satin paint, test a hidden corner first — the foam can dull a high-shine finish.
Yes, and it is one of the most popular uses. It works best on rubber soles, midsoles and canvas. Test a small area on coloured or printed material first.
The foam wears down as you use it — that is how it works, not a defect. Expect several cleaning sessions from one eraser. Light pressure makes it last noticeably longer than scrubbing hard.
Yes. Rinse it out after use and let it dry. It keeps working until the foam has worn away.
The foam contains no added chemicals, detergents or fragrance — water is the only thing you add. Store the erasers out of reach of small children as you would any cleaning product, and don’t let anyone chew or swallow the foam.
An open-cell foam whose microscopic structure acts as an extremely fine abrasive. That structure is what lifts marks a cloth only smears — and why it is called a “magic” eraser.